Archive for the ‘Digital Signage’ Category

Three Reasons Why You Should Invest in Digital Signage Solutions for Retail Advertising

We’ve come a long way since those days when a piece of engraved wood was the only advertising solution for retailers. Digital signage solutions for retail advertising echoes the technological advancement we’ve achieved over the years, and should be considered by all retailers who not only want to add a flexible eye-catching attention-grabbing medium to their advertising mix, but an affordable one.

Here are three reasons to consider investing in digital signage solutions for retail advertising today:

It’s Digital

Signage solutions for retail advertising, as the name suggests, is digital. This means it comes with all the benefits that digital offers, like flexibility. No longer do you have to come up with a new design, send it to the printers and wait a couple of days for the prints to be approved and then slowly distributed among a disinterested target audience. Your ad can be uploaded and displayed within minutes of final approval. This shortens the development cycle of your advertising material, and also means that you can gauge the success of your ads in a shorter period of time than ever before; unsuccessful ads can be pulled sooner, successful ones can easily be distributed to digital signage mediums in other areas where your target audiences will be exposed to your ads.

It’s Attention-arresting

Perhaps one of the biggest benefits of signage solutions for retail advertising is that the medium is versatile. The days of a static medium capable of displaying only one image are over. You can now have your advertising developed in a format common to most internet browsers, and have it displayed on an eye-catching medium. And since the medium is digital, it means you are not limited to only those colours the printer’s equipment are capable of producing; the digital screen is capable of thousands, if not millions, of colours.

This medium also supports animation which, should your creative budget allow, means that you can now add short animations or video ads to your advertising mix.

It’s Affordable

One of the most appealing aspects of signage solutions for retail advertising is that it is affordable. It’s a medium where your add can be displayed again and again as long as it has pulling power, which means fewer trips to the printer. It’s a medium that can be shared with others, which means costs are distributed, and therefore more affordable. And since it’s digital, there’s no need to call in your armies of leaflet distributors in the hopes that they haven’t handed out too many mistake-ridden leaflets yet – simply correct the mistakes and have the new version uploaded in minutes.

Bonus Reason: It’s Environment Friendly

They say that about 10,000 sheets of paper can come from a single tree. Although recycled paper is starting to form an ever larger portion of the paper we use everyday, statistics suggest that in some areas as much as 90% of the paper we use is ‘new’ paper (this figure is staggeringly high across the board, and constitutes virtually all paper used in our offices). Signage solutions for retail advertising are more environment-friendly, since it’s a medium that requires only a small bit of electricity to do it’s job every minute of the day, every day of the year, as long as it is needed.

Signage solutions for retail advertising is the new digital must-have for all retailers who not only want something that’s eye-catching and flexible, but a more affordable medium capable of getting the required results while cutting a great chunk out of printing and distribution time.

Why Use Digital Billboards

Digital billboards have LCD screens rather than vinyl surfaces. The displays are interactive and catching. Vehicle drivers passing such screens are more likely to notice the messages and remember them than with static print displays. With the ability to display far more ads than the conventional displays, large advertising companies can now realise more profits, offer more advertising space while using fewer billboards, and ensure higher returns on ads for their clients. Ads can be rotated ensuring that an advertising company can have to up to ten advertisers display their ads for periods of 10-15 seconds at a time – thus digital billboards are more profitable for advertisers at the end of the day.

What Is Retail Digital Signage And Why Get It

Retail digital signage is any means of electronic advertising on a display whether it is scrolling text or a big screen television mounted on the wall in a restaurant. This means of advertising has been around for quite some time now, but has only become popular in recent years. Having digital signage up in your shop can really increase your sales as it is almost certain to get people’s attention. Digital signage can also bring in money on its own by selling advertising space to your suppliers. These are only two examples of what digital signage can do for you and your business. With more and more shopping centre managers realizing the power of retail digital signage, it has become the norm rather than the exception to use retail digital signage to get advertising messages across.

If you are in the process of arranging a large event that requires sizeable imaging solutions, you might be trying to find large digital displays at the best price. A word of warning – we all know that large digital displays can be expensive – you require a reliable solution and simply choosing the cheapest option might end up leaving you in the lurch.

Questek Advanced Technologies is a leader in the provision of reliable imaging solutions, including large digital displays. We believe in using the best quality equipment, while still striving to provide you with competitive rates. Whether it is a temporary requirement, like a digital projector for a conference, or a permanent installation like large digital displays for a sport stadium, we have the expertise to take care of it.

If you require high quality imaging for any type of event, be sure to contact us at Questek Advanced Technologies foe a large digital displays that you can rely on.

Questek Advanced Technologies is a digital signage company that lives up to our name – we constantly strive to be at the forefront of imaging display solutions. From the magic of new-age 3D cinemas to the innovative imaging solutions we provide to operation centres and control rooms, we are a digital signage company that are experts at the provision of quality imaging solutions that deliver both on reliability and business efficiency.

As a leading digital signage company we have the necessary expertise to not only provide you with the hardware needed for your event, but also software applications where required. In fact, we can provide you with advice on what will be required for your event and then deliver the entire solution to you.

From conference presentations to permanent sport screen installations at stadia, we are the digital signage company of choice. For more information on our products, contact us at Questek Advanced Technologies.

Show-stopping Big Screens For Stadiums

If you are planning a large public event that will be attended by thousands of people, you’d better make sure that it is a spectacle for all the right reasons. With such a large crowd, visibility is always an issue, and you need to ensure that you make provision for this. In order to do this, you would probably require big screens for stadiums and similar sized events, coupled with a live feed that allows the action to be replayed on the screen as it happens. Depending on the nature of the event and the venue, you might require temporary or permanent installations. Questek Advanced Technologies can assist you with the sourcing and installation of both of these types of big screens for stadiums.

If you are running a stadium and would like to install big screens for sporting events and the likes, Questek Advanced Technologies boasts the expertise required to advise you on the different options available to you as well as placing of these particular big screens. If, instead, you are simply planning a once-off event such as a concert, the requirements will differ greatly. We can still assist you with big screens for stadiums, and these screens will be chosen to deliver the best solution for your particular event. This could potentially include screens on the stage itself, on either side of the stage and/or halfway into the crowd to provide a clear visual of the entertainment to the people in the back. This is particularly advisable when it comes to crowds larger than 20 000 people.

Planning an event of this scale is certainly no mean feat and the last thing you need is insufficient or malfunctioning screen equipment. At Questek Advanced Technologies we realise what is at stake, which is why we strive to always deliver only the best quality to you. This is also why we only make use of leading suppliers for all our imaging solutions, including big screens for stadiums.

For more information on our range of big screens for stadiums and to view the options available, feel free to contact us at Questek Advanced Technologies.

Digital signage screens as available through Questek Advanced Technologies can be used indoors and outdoors with equal success. The digital signage screens are well suited for video, static images, text announcements and combinations of the above. With the digital signage screens of today clients can change messages in an instant. There is no need to install new billboards and  thus lose the old ones. It is thus far more cost effective than conventional signage options. Whether used as information displays, for entertainment purposes, as notice boards, or as advertising mediums, digital signage screens have revolutionised visual advertising displays in South Africa.